This year’s Synergy Live didn’t remotely compare to last year’s in my opinion. The major issue was the venue and logistics. Synergy has already accepted and acknowledged my opinion on Twitter and for that I give them props. It’s easy to ignore complaints as a brand and MUCH harder to address them so I have respect for their customer service. Because essentially, we are consumers of their product – the product just so happens to be a festival!
See correspondence; it’s good to know that they’d like to improve the festival year after year, so I’ll leave it at that.
The one comment I have yet to add is the same old story. Festivals launch in Cape Town, Capetonians spend their money buying tickets and supporting the event over the years. As soon as they brand wants to expand then we get the short end of the stick. Why didn’t Joburg drive out after work on the Friday night to see Prodigy, for example? I always feel this is what happens, we, Capetonians, build a brand then we get shoved aside as the brand expands elsewhere and the rest of the country enjoys a great festival whilst we all rush around trying to make it work. Not cool.
I did think it was special seeing The Prodigy under the full moon though, here’s a video.
P.S I’d love to hear what you loved and hated about the festival, comment below: