Life of Pablo Merch Store Comes to Cape Town

In case you don’t know what ‘The Life of Pablo‘ is, it’s the name of Kanye West’s 7th studio album and latest clothing line. His laid back athleisure wear has become a hit across the globe with celebrities from Kris Jenner to Taylor Swift (LOL) wearing the black and white, earth tone inspired range.

On Twitter last night, Kanye West tweeted:

Kanye West TWeet

And in case you’re blind, CAPE TOWN is on the list!!! The only location in AFRICA! WHOOHOO! (Suddenly not getting Krispy Kreme immediately feels a WHOLE lot better!). Upon further investigation, Vogue says that the exact locations of the Pablo stores will be revealed closer to the time of opening. Considering it’s meant to be opening tomorrow, they better get cracking! (And I love that Kanye gave the scoop to Vogue since they’re such besties!)

My Mom’s new cat is called Pablo and I was literally surfing the interwebs last week to see how much his hoodies cost as I’ve love to see her rocking one, HAHA! That daydream might just become a reality, thanks Kanye!


The address has been announced! If you’re in the city bowl, you’re luckier than most. Find the Life of Pablo collection at SAM – South African Market above La Parada in Bree Street.

And the clothing has landed!

Life of Pablo pop up store merch just landed !!

A photo posted by Lucky T. Ntuli (@yoapetown) on


Thanks to Cape Town Etc for sharing some of the pricing:


The opening times are pretty decent too although I’m pretty sure it’ll all sell out before I even have a chance to get there. Opening times include:

  • Friday: 10am – 10pm
  • Saturday: 10am – 8pm
  • Sunday: 10am – 5pm

I have no idea what it will cost but it’s probably way out of my league. I’d just like a hoodie really! But if I get to pop in, I will let you know and if you get to pop in, let me know! Happy shopping! M x


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