I think the best thing to do is watch this video because the concept is greater than the product. Then read my note at the end…
http://youtu.be/XjJQBjWYDTs
So I’m not one to push feminine hygiene products generally. And EVERYONE knows they are the WORST ads on TV, but I gotta hand it to this advertising company. This ad leaves us with something to think about long after the product is revealed. I am guilty of using words negatively, usually I say, ‘That’s so gay’ which is just as bad as ‘like a girl’. I’m definitely stopping that after watching this ad. Good one all involved.
I saw it too and really liked the ad and the message