Did you manage to catch the MAC activation at the V&A Waterfront this past weekend? I was lucky enough to be invited to the MAC Instant Artistry launch last Thursday evening at the Waterfront, and what an experience it was! I arrived with zero makeup on – thinking that it would be low key and they could show me a trick or two. Turns out to be this really glamorous event with all these GORGEOUS guys and girls, looking SO wonderful and I was like, UNDER DRESSED AWARD FOR THE YEAR! (No, there wasn’t a dress code on the invite!)
We were warmly greeted with some bubbly and snacks, which looked tasty, BUT I had already eaten! So I only helped myself to a chocolate brownie or two at the end of the night. And just for the record, they were DIVINE!
One of my favourite parts was that they had a 360 station set up with a number of digital cameras. You stood in the middle and they took a ‘single’ shot, meaning that each camera took one shot. Sewn together, it made a movie that was essentially a 360 ‘look’ of your ‘look’! Well in my case I was totally under dressed so there wasn’t much to see, but for the record, I was wearing Primark winter socks, Nike 90’s “London” edition from their dessert hyperpack (Shelflife), jeans from CottonOn, top from Woolies and an all over print from the New Yorker in Amsterdam. So, fashionista, not quite. Well travelled clothes? Definitely 😀
What the event was all about was Instant Artistry. A big, white square had been set up right in the center of the promotion court at the V&A – talk about attention seeking! I went to the top of the escalator and waited for the curtains to drop to see the big reveal, an makeup artist station with a bunch of artists all ready and waiting to help.
A representative from New York was flown out to show us to do makeup, give us tips, etc. When I say ‘us’, I mean anyone who walked past the activation at the V&A.
They had a gorgeous model and big screens behind the setup which meant we could see the make up artist’s tips up close:
They also had smaller interactive screens that you could touch to learn more:
I then sat in the chair and had a little make up done. I definitely didn’t end up leaving looking as stunning as half the guests on arrival, but hey! They only had 5 minutes per client! My makeup artist was really lovely and gave me tips…which I’ll have to think about carefully now because I’ve forgotten!
None the less, I love MAC and when I bumped into the MAC marketing manager, he said MAC was all about being yourself, which I happen to be really good at doing!
I have to say that everyone was really polite to me on the day, except the one camera guy who literally walked into me 3 times, I was getting over him! Speaking of, there were lots of camera crews and I eventually realised that half the gorgeous girls were TV presenters! I had no idea who they were, they were very ‘Jozi’, but it was wonderful to see such beautiful, young, South African women having such a good time AND a great career! I really loved that about the event.
A BIG THANK YOU TO MAC MAKEUP
for having me on the day. They also sent us home with a lovely gift bag, which allowed me to try one of the tips I learnt – use brown eyeliner instead of black for under-eye smokiness. Pretty cool! Thank you 🙂
